Pecan gives B2C marketing teams predictions built on their own customers, delivered where their campaigns run

Pecan’s Predictive AI Agent forecasts who’ll convert, upgrade, or churn and sends ready audiences to Braze, Klaviyo, Iterable, or your CRM. No data team needed.

NEW YORK, NY, UNITED STATES, November 11, 2026 /EINPresswire.com/ — Pecan, the predictive AI company, today announced its Predictive AI Agent for B2C marketing teams. The agent learns from each brand’s own customer history to forecast which customers will convert, upgrade, or leave. It then recommends the next move and delivers those customers as ready-to-run audiences inside the tools marketers already use. Pecan customers have seen up to 20× lower churn, up to 30% higher ARPU, and up to 18% better ROAS, all measured after go-live. Brands using Pecan include Zola, Little Spoon, SciPlay, Pixio, Whistle Express, and Clearwave Fiber.

B2C brands sit on years of purchase, engagement, and subscription data. Their engagement platforms are excellent at sending messages. Knowing which customers are about to walk away, or which ones are ready to spend more, has meant choosing between generic scores built for every brand and a data science team, months of engineering, and models that rarely make it out of a notebook.

Pecan closes that gap. Its Predictive AI Agent connects to a brand’s existing data, trains models on that brand’s own customer behavior, and turns every forecast into an action:

• Predicts what matters: conversion, upgrade, and churn likelihood for every customer.
• Recommends the next move: which audience to target, with what offer, and when.
• Activates instantly: audiences flow directly into Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, the brand’s CRM, or its data warehouse, ready to run.
• Proves it works: before it goes live, every model is tested on customers it has never seen, and results are measured after launch.

No data science team or engineering work is required. Marketing teams bring the question and the number they want to move; the agent handles everything in between, from data prep to the audience in their campaign tool.

“Every B2C brand already has the answer to who will churn or convert next. It’s sitting in their own customer history,” said Zohar Bronfman, CEO of Pecan. “Engagement platforms are where the campaign runs. Pecan tells you who belongs in it, starting with the customers who will leave next month, and puts that audience in front of your team before it happens. That turns predictive AI from a data project into revenue marketers can measure.”

Customers measure the results in their own numbers:
• Clearwave Fiber: 20× lower churn in its highest-risk segment.
• Pixio: 18% better ROAS, with predicted lifetime value behind its bidding.
• Little Spoon: 16.5× better at spotting which customers will place a first order.
• SciPlay: millions saved annually on retargeting, with predictive models built for each of its seven games.
• Whistle Express: 30% lower churn in new markets.
• Zola: 95% accuracy predicting customer lifetime value, up from roughly 80% with its previous rules-based approach.

“Marketing’s North Star metric is lifetime value over cost to acquire a customer. We understand all our marketing costs. So being able to predict lifetime value faster gives marketing a clear benchmark on how their performance is doing,” said Karl Thumm, Director, Data & Analytics at Zola, which has worked with Pecan for three years.

About Pecan

Pecan is a predictive AI company that helps B2C brands turn their own customer data into forecasts their marketing teams can act on. Pecan’s Predictive AI Agent predicts conversion, upgrade, and churn, recommends the next best action, and delivers ready-to-run audiences into Braze, Klaviyo, Iterable, and leading CRMs, without a data science team. Brands including Zola, Little Spoon, SciPlay, and Whistle Express rely on Pecan to grow retention and revenue.

Ornit Rotenberg Haim
Pecan AI Ltd
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