Stellair Launches the Next Generation of Sidekick, its AI-powered Campaign Manager

Sidekick finds the moments that matter to each business and turns them into campaign performance.

REDWOOD CITY, CA, UNITED STATES, October 29, 2026 /EINPresswire.com/ — Stellair today announced the next generation of Sidekick, its AI-powered campaign manager. Sidekick now goes beyond media operations automation to drive marketing performance from strategy through execution. It identifies the moments when demand is shifting, launches campaigns across channels in minutes, and manages pacing and optimization while they run.

“Marketers aren’t short on opportunities. They’re short on the capacity to act on the moments that matter before they pass,” said Charles Mi, CEO and co-founder of Stellair. “Sidekick gives every marketing team an AI campaign manager that finds those moments and turns them into performance across every channel.”

How Sidekick works:
– Predict: Sidekick combines a marketer’s own data and history with Stellair’s proprietary algorithms to forecast where and when demand will rise, and the likely impact of each move before budget is committed.
– Decide: Sidekick weighs every option against the marketer’s goals, from conversions and revenue to growth in a new market, and recommends the actions worth taking.
– Act: Sidekick launches campaigns across search, social, connected TV, and programmatic in minutes, with pre-launch QA, then manages pacing and optimization throughout the flight.
– Learn: Sidekick measures results against forecast and feeds those insights into the next prediction, so performance compounds over time.

Moments come from many places: a heat wave or a big game that sends demand surging in specific markets, a product that suddenly over-indexes in a few regions, or a competitor that raises a price. Sidekick matches each one with the right audiences, offers, and messages, including opportunities beyond the current media plan.

“Marketing moments now form and fade in hours, faster than any team can brief, build, and launch,” said Jay Jaffin, CEO of Visor Strategic and advisor to Stellair. “Sidekick connects prediction, planning, execution, and learning in one loop, so brands can act while those moments still matter. Very few products are delivering that.”

Agentic, not autonomous
Sidekick takes on the complex, multi-step work of modern marketing, guided by each team’s goals and judgment. It also helps marketers test new offers and creative quickly to reach all shoppers, human and agentic. “Sidekick handles the heavy lifting, and we stay focused on the decisions,” said Vijay Bobba, CEO of Colabor8 AI and Stellair customer. “We see where demand is building, go live in minutes instead of days, and our team spends its time on strategy.”

Availability
The next generation of Sidekick is available now. Book a demo at www.stellair.ai or email demo@stellair.ai.

About Stellair
Stellair helps marketers grow their business with Sidekick, its AI Campaign Manager. Sidekick gives marketers unique insight, sharper decisions, and stronger performance, so they can focus on the strategies that drive growth.

Media contact
Bernie Yu
bernie.yu@stellair.ai

Bernard Yu
WowAI, LLC (a.k.a. Stellair)
+ +1 4154073103
bernie.yu@stellair.ai
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