A holiday party, a neighborhood OG and the people who put us on headline SNIPES USA’s 2026 campaign, with SNIPES Reserve members getting first access to the season’s best gifts

PHILADELPHIA, Nov. 4, 2026 /PRNewswire/ — Today, SNIPES USA, the global sneaker and streetwear retailer, unveils “The Gift of Fresh,” its 2026 holiday campaign narrated by Harlem-born hip-hop icon Cam’ron, starring LA-based artist, singer and songwriter Samara Cyn and Brooklyn-based musician Perris Howard, and set to an original score by super producer BNYX. The campaign celebrates the people who shape our style and the gifts that show them they were remembered.

“SNIPES has always been about powering the people who move the culture forward, from the ones who built it to the ones shaping what comes next,” said Kelley Walton, CMO, SNIPES USA. “‘The Gift of Fresh’ campaign celebrates that by bringing generations together around the people who put us on. Cam’ron, Samara Cyn, Perris Howard and BNYX each represent a different chapter of that story, and together they remind us that style means the most when you share it. This season, we want SNIPES to be where people are reminded that ‘fresh’ is not only something we wear; it is something we give, share and pass on.”

The campaign film takes viewers inside a holiday house party hosted by Samara Cyn, where family, friends, BNYX’s original score and fresh SNIPES looks fill the room. Cam’ron is the voice of the campaign, narrating with his signature humor as he walks through the holiday shoppers we all know: the planner, the last-minute shopper and the person who isn’t expecting anything. Perris Howard plays the planner, the friend who has every gift handled early and pulls up to the party fresh. Along the way, one guest finds a last-minute gift in the SNIPES Reserve app, and another stops on the way upstairs to surprise the neighborhood OG with a gift in SNIPES’ limited-edition orange holiday gift bag – , a reminder that “The Gift of Fresh” is for the people who have always been there. Cam’ron then closes the film with a holiday message from the set of his podcast, It Is What It Is.

“The Gift of Fresh” also rewards members of SNIPES Reserve, the brand’s free loyalty program, with exclusive access and offers throughout the season:

• The Holiday Bag (November 16 – December 6): Spend $250 or more in one transaction at participating SNIPES stores and take home the limited-edition SNIPES orange Holiday Bag, with a golden ticket inside worth $25 in SNIPES Reserve credit. Available while supplies last.
• Black Friday and Cyber Monday (November 17 – 30): Reserve members get early access to holiday deals in the SNIPES app on Thanksgiving. The Air Jordan 4 “Bred” drops in stores on Black Friday, and Cyber Monday deals move online to snipesusa.com and the app.
• 12 Days of Giving (December 8 – 20): A new Reserve-only offer drops every day, from bonus rewards points to member-only deals on favorite brands, with select offers available both in store and online. Each offer is only available for its day, so members can turn on SNIPES emails and text alerts so they never miss one.
• Last-minute gifting: After the December 17 last day to ship, shoppers can buy online and pick up in store, or grab a SNIPES gift card.

This season’s gift picks include the Air Jordan 11, UGG, Nike Tech Fleece, Vans, Timberland and outerwear from The North Face, along with streetwear from Von Dutch, Smoke Rise and Decibel, SNIPES’ own label available only at SNIPES, plus the season’s biggest releases.

“The Gift of Fresh” launches today across SNIPES USA’s YouTube and social channels and in SNIPES USA stores nationwide. Holiday gifts are available now at SNIPES stores and at snipesusa.com. Shoppers can join SNIPES Reserve for free at snipesusa.com/rewards or in the SNIPES app.

Campaign assets, including the hero film, stills and talent imagery, are available for download HERE.

WE ARE SNIPES!

Since the opening of the first SNIPES store in 1998, SNIPES has stood for more than just streetwear. Deeply rooted in hip-hop, basketball, soccer, and dance, the retailer connects streetwear culture, community, and fashion.

With over 800 stores across Europe and the US, as well as an online shop, SNIPES offers not only sneakers and streetwear from global brands like adidas, Nike, and New Balance but also exclusive SNIPES collections and limited drops. From unique global partnerships with DJ Khaled and French football club PSG to local collaborations with key figures in the scene – SNIPES is an integral part of the streetwear culture community.

SNIPES is more than just retail; it’s a movement that brings people together worldwide. The company supports its community through various projects that nurture talent and provide young people with a platform.

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SOURCE SNIPES USA